Business Plan
A formal written document which presents a company’s plan of operation for owners and potential investors.
Online businesses should create a business plan as well, and update it annually. A business plan helps focus owners on the company’s mission, goals, financial progress, and plans for expansion and financing.
Most business plans have these sections: Executive Summary, Business Description, Market Analysis, Competitor Analysis, Management, Operations, Financial Statements, and Appendix (misc. documents such as agreements, loans, contracts, patents, etc.).